Actiglo® Fishing Lures

Engineered, Manufactured & Assembled in the



It all began with the son of a United States Air Force Colonel and seasoned angler shaping a piece of thermoplastic polymer in June of 2004.

Bob Senter made an observation that big fish eat little fish when they can see and catch them.


So begins the fishing story that must be told so anglers all over the world realize that what comes "out of the box" does not look the same under the water.

Bob researched all the fishing lure inventions and patents that have come and gone and now hang on the walls of proud lure inventors but not on the shelves of retail sports stores, hardware stores, or the big box boys.

He realized that if he could craft lures that mimicked the natural color, color pattern and iridescent appearance of live bait fish he would catch more fish because fish are mainly sight feeders.

Bob knew that most fish can see in color just like anglers because the retina of a fish eye contains two types of cells, rods and cones. Cones are used for day vision and are the cells used to see colors. Rods are used for night vision and cannot distinguish colors, although they can judge light intensity. The eyes of most freshwater fish contain both rods and cones, though day feeders tend to have more cones and night feeders more rods.


Bob correctly concluded that day feeders like bass, trout, and salmon are more sensitive to color than night feeders like walleyes. He also discovered that other studies have shown that rainbow trout and Pacific salmon have color vision and can distinguish up to 24 spectral hues and that brown trout are capable of sharply focusing on near and far objects at the same time and can clearly see different colors at different distances.


Bob set to work. He analyzed and tested numerous thermoplastic polymers and finally created his first successful molded lure prototype utilizing a polymer that had the perfect specific gravity, refractive index, shore hardness and optical characteristics.


Then Bob had color mixing engineers develop several different transparent non bleeding coloration pellets that when mixed with the polymer mimicked the color, color pattern and iridescence of specific aquatic baits and bait fish.


Accepting Sir Isaac Newton's 3rd Law of Motion, Bob came to the conclusion that what sinks in either fresh or salt water must also be able to float on or near the surface of fresh or salt water.

So he continued mixing polymers until he came up with a floating polymer having the perfect specific gravity, refractive index, shore hardness and optical characteristics.


Then Bob had his color mixing engineers develop several different transparent non bleeding coloration pellets that when mixed with the floating polymer mimicked the color, color pattern and iridescence of specific top water baits.

So became the creation of the first "Original Floating" Actiglo® top water polymer lures and the first "Original Sinking" Actiglo® Hard Body, Jig, Swim Bait and Spinnerbait lures.

Why try to compete against all the well known, respected and established fishing lure manufacturers?

Because Bob knows that water is a substance which is 800 times denser than air and as soon as light enters the water, it interacts with the water molecules and suspended particles to cause loss of light, color changes, diffusion, and loss of contrast.

A lure taken under water at one meter will not manifest the same color, reflective or iridescent characteristics experienced at the surface of the water.


The way light changes under water is responsible for the typical "under water atmosphere" that creates challenges for the angler with respect to visual lure performance.

Bob has overcome this challenge by enhancing visual lure performance at any depth fished, during dusk, dawn, night, under the ice, in adverse weather conditions, and in poor water clarity.

Many have tried, using luminous LED eyes, colored patterns, glow-in-the-dark chemiluminescence's, wavelengths of light from bioluminescence, LEDs that refract light off glitter, bubbles, or glass beads, phosphorescent particulates, fiber optic bundles or strands, light emitting diodes emitting light over a contiguous range of spectral wavelengths, Ultraviolet light emission, chemoluminescent capsules, LED flashers, integrated circuit light-emitting elements, semi-globular protruding illuminating eyes, translucent materials to provide a prismatic effect for illumination, holographic lenses or lenticular lens technology, LEDs allowing two transparent portions to simulate two eyes of an organism, rapidly charging glow-in-the-dark materials utilizing an ultra violet emitting LED, phosphorescent coatings, birefringent film or polarizing film and iridescent coatings wherein the optical layers form an optical stack of dielectric films having an iridescent appearance layered on the surface of the lure.


In 2012 after years of concepts, research, engineering and designs, R2 Innovations,LLC will release their first Actiglo® production lures.


Fished at all depths, at any time, in adverse water and weather conditions, Actiglo® lures will maintain a natural color, color pattern and iridescence not paralleled by any lure technology known today.

"Going Blue"

Actiglo® Lures are Lead and Plastisol free.



Actiglo® is a Trademark of R2 Innovations, LLC

Pictures of CAD Drawings & Lure Prototypes